The Company launched the brand Anshu’s Designer Studio which was incepted on 27th August, 2005 is one of the leading fashion house and designer boutiques in Ahmedabad offering Indian ethnic wear, Indian wedding saris, wedding bridal saris, evening wear, party wear, Indian designer wear. Our exclusive collection includes Designer Sarees, designer Salwar Kameez, Bridal Collection as Bridal Sarees and Bridal Lehnga, party wear lehenga, party wear sarees etc. Designers put their talent and efforts to give clients most desired exclusive designs that can be found only at Anshu's Designer Studio. The products of Anshu’s Designer Studio are most sought after and most favorite among the crème clientele of city.
The huge success in ethnic women wear prompted the Company to explore more arenas and finally Anshu’s came up with Kids wear brand “LOLIPOP” all across India. LOLIPOP Kids wear are exclusively designed for children after a lot of market research , keeping in mind the comfort and style quotient for today’s young generation. Further promoters have along launched recently the brand “ Kalamkari “ in the year 2012 which would target middle class to high class women’s wear.
We operate mainly through Exclusive Brand outlets EBOs for trading of readymade garments. We have chosen this model to concentrate more on the quality and other measure to be taken and be relieved and independent of external marketing pressures attributable to the national chain stores, multi brand outlets and other intermediaries. As on 30th June, 2012, “Lolipop” is sold through our 41 exclusive brand outlets and the “Anshu’s Designer Studio” brand is sold through 15 exclusive brand outlets. Company is planning to launch “ Kalamkari” and have executed the Agreement for opening exclusive brand outlets.
We have been developing a distinct brand and marketing strategy for our brands. We advertise in print and broadcast media, as well as market directly to consumers through billboards, event sponsorships, celebrity sponsorships, special event advertisements and advertisements in selected periodicals .